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Cubicle Conclusions

reaching the world :: one paper clip, one college student at a time

Friday, July 22, 2011

Top 10 Questions about the Name Change

  1. Why is Christ no longer in the name?
  2. Why did Campus Crusade for Christ change its name?
  3. Who made the decision to change the name?
  4. Who was involved in the process?
  5. How were the staff involved in the process?
  6. What does Vonette Bright think about the new name?
  7. Why did we hire a brand consulting agency?
  8. Campus Crusade for Christ has inherent meaning. Cru has no apparent meaning. How do you explain that?
  9. Does Cru carry the negative connotations of the word “Crusade”?
  10. Why did we take the name “Christ” out of our name?

Each of these questions have run through my mind, along with many others over the last 48 hours as I've thought about the name change. Visit this website for answers and even more frequently asked questions.
Posted by Unknown at 12:47 AM
Labels: campus crusade, name change

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